A website allows you to promote your business or organization more effectively than traditional advertising methods. Both yellow pages and newspaper advertising ads are sold in tiny costly increments. You pay by the word or line, or you pay by the inch. You pay extra for color and graphics. And you have to pay that same amount over and over again each time your ad is printed, and you pay again if you want it printed for more than one geographical location.

An online presence gives you an opportunity to present information about what you do or sell, without any limit to the number of words used, or the amount of space. You can have hundreds of words per page with as many graphics as you need to illustrate your message. Once your website is created, it’s there online for the whole world to see, 24 hours a day, 365 days a year. You only need to pay yearly renewal fees once the initial design is completed.

People are using their phones, Blackberrys and IPhones to search online for information now instead of using phone books. Your website needs to be created with those visitors in mind. The design needs to be accessibile to hand held devices. Your website needs to be optimized for the search engines so people searching for your business can find it.